Shooting Stills and video on the same camera at the same time.
The client was ecstatic and saved money.
When you’ve got 5 people in your underwear you know the days not just a normal day. So, clothing designer Peter Morrissey really wanted to maximise the shoot day in the studio. Shooting stills and video at the same time was the answer. To achieve (or do?) this, I shot on my Red camera as it has extremely high resolution when shooting video at 6K to be able pull stills easily from the footage.
Shooting on one camera for both stills and video meant the director had plenty of time to do multiple takes of every setup and talent, which ensured he had more than enough coverage for both the stills and video requirements.
Creating high resolution stills and video at the same time meant no missed moments and no blinking during portraits.
Morrissey Underwear Launch TV Commericals