There is something in the air. Stirrings and rumours sweeping film and TV shoots worldwide. And it was started by Jim Jannard the founder of Red Digital Cinema posted on RedUser “July 6th. 9am PST. Right here. You need to be online. You need to tell everyone you know to be online. Have your credit card ready. This is a new product category. It does not impact your RED camera.”
Jim Jannard later posted its “Much bigger than a codec and much smaller than curing cancer.”
Red Digital Cinema have had a good record in making big leaps forward in camera technology with the game changing Red One camera followed by a super compact Epic and Dragon and Weapon cameras. In my opinion they changed the course of Digital cinematography dramatically by putting cinema grade cameras in the reach of many many more shooters.
One of the major breakthroughs Red has brought is their RAW recording – called Redcode RAW. As a cameraman, I love shooting RAW and having so much power in post production to get the best out of the images. Red’s Redcode RAW was the start of this, which has pushed all other camera manufactures to build RAW recording into their cameras.
For more speculation on what Red is up to go on over to Newshooter.com